A small, evergreen account with clicks up more than 4x over its lifetime.
Client since Sep 2015+Active accountB2B marketing products
1,963
Total clicks (24 months)
19,356
Total impressions
11
Total tracked conversions
~11+ yrs
Working relationship
The trend
Monthly clicks (last 24 months)
The Challenge
This B2B trade show display and banner business needed steady, efficient lead flow from a modest, evergreen budget — not aggressive scaling, just consistent, growing performance year after year.
The Approach
Long-running, Search-only campaign, active since September 2015
Kept spend modest and efficient rather than scaling aggressively
Ongoing keyword and bid refinement to grow output from the same lean budget
The Results
Clicks up more than 4x comparing recent years to earlier ones (343 to 1,398 in a typical year)
2025 was the account’s strongest year yet: 1,398 clicks and 11,259 impressions
Eleven-plus years of continuous management on the same lean, evergreen budget
Conversion volume has stayed light across the account’s history — worth confirming all relevant conversion actions are being tracked
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We manage Google Ads, SEO, landing pages, and lead tracking for local businesses.
Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.
