Case Study · Google Ads Management

Pond & Lakeshore Restoration Company

A small test budget with an encouraging early growth curve.

Client since Mar 2024 Active account Landscaping / water features

160

Total clicks (15 months)

2,241

Total impressions

7.1%

Click-through rate

~2 yrs

Working relationship

The trend

Monthly clicks (since launch)

The Challenge

This is a newer account for a landscaping and water-features business, building from scratch with a modest test budget while campaign structure and targeting get dialed in.

The Approach

Lean, Search-only campaign kept small while the account establishes a performance baseline
Targeting and keyword refinement ongoing as more data comes in
Budget held deliberately modest until conversion tracking is confirmed

The Results

Clicks up 31x year over year off a small base (155 vs. 5)
Impressions up 16x year over year (2,110 vs. 131)
7.1% click-through rate
No conversions tracked yet — confirming conversion tracking is the clear next step before scaling further

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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.