Case Study · Google Ads Management

Local Florist

A steady-spend account that found its conversion tracking — and started showing real orders.

Client since Sep 2015+ Active account Florist / retail

12,092

Total clicks (23 months)

116,083

Total impressions

Total tracked conversions

~11+ yrs

Working relationship

The trend

Monthly conversions (last 24 months)

The Challenge

For most of this account’s eleven-year history, steady traffic wasn’t translating into visible conversions in Google Ads — tracking, not performance, was the real gap.

The Approach

Diagnosed and fixed conversion tracking so real orders started showing up in the account
Kept the account on the consistent Search-only structure that has run for over a decade
Ongoing bid management to sustain traffic while tracking was repaired

The Results

Conversion tracking is now working: 56.7 tracked conversions in the last 12 months, versus effectively none the year before
Clicks up 23% year over year, impressions up 67% year over year
Over 50,000 lifetime clicks and 1 million+ lifetime impressions since 2015

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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.