For a shop running a weekend sale, that review may be straightforward. For a business with member-only pricing, location restrictions, or old coupon pages, it deserves more care. The goal is simple: customers should see an offer you can actually honor.
What the October 12 notice means for your business
Google Ads automated promotions can turn offers found on your website into extra promotional details in eligible ads. A promotion asset is the part of an ad that highlights a deal, such as a discount or coupon.
Search Engine Roundtable’s October 5 report reproduces a Google advertiser email naming October 12, 2026 as the start date for the recipients. Search Engine Land’s October 2 coverage also reports automatic enrollment. Treat that as notice-based reporting for eligible accounts, rather than a promise that every advertiser will see a change that day. Read the advertiser-notice report.
The practical response is to check your own account and any email Google sent your team. You do not need to wait for an unexpected deal to appear before deciding whether this feature fits your business.
Check whether your campaigns qualify
The reported scope is Search and Performance Max campaigns with linked location assets that do not already have promotion assets attached. Location assets connect an ad with business location information. Performance Max is Google’s campaign type that can run across several advertising channels. See the rollout coverage.
Ask your account manager to confirm the campaign type, linked locations, and whether manual promotions are running. Google’s current help page also lists advertising-policy compliance as a requirement. A local clothing store may qualify; a business without the required location setup should not assume the notice applies.
A useful handoff is one sentence per campaign: “This campaign qualifies, the setting is on, and Jordan owns offer review.” If nobody can give you that answer, start with an account review rather than a guess.
Audit the offers customers can find on your website
Review the website as a customer would. Start with ad landing pages, then check sale pages, coupon pages, banners, and pages your team may have forgotten. Google describes website landing pages as a source for these promotions; the checks below are our recommended business review.
- Price and discount: Is the offer still correct, and does it apply to the product or service shown?
- Dates: Can a customer easily tell when the offer starts and ends? Remove expired deals from active sales pages.
- Conditions: Are minimum purchases, exclusions, coupon codes, and membership requirements clear?
- Location and fulfillment: Can the advertised branch, online store, or service team honor the deal?
Imagine a furniture store with a “20% off dining tables” page from a summer sale. If that page still looks current, it can mislead a shopper even without advertising automation. Correcting it protects the customer experience as well as the ad message.
Give one person ownership of the offer
For each live deal, record the page, the dates, the conditions, and the person responsible for taking it down. A simple shared sheet is enough. The important part is that changing the promotion and updating the website happen together.
For a service business, review the promise behind the offer too. A free consultation that requires a paid assessment first should be explained clearly before you advertise it.
All three answers are yes? You have a better basis for deciding whether to keep automated promotions on. This is a business review, not Google’s eligibility test.
Where to review or turn off automated promotions
Google’s current instructions put this control in account-level automated assets. To opt out, follow this path:
- Open Campaigns, then Assets.
- Use the filter bar’s three-dot More menu and choose Account level automated assets.
- Open that page’s three-dot menu and choose Advanced settings.
- Find Automated promotions, choose Off, and provide a reason if prompted.
To inspect created offers, filter Assets by Promotion. Look for Google AI in the Added by column and hover for sourcing details. These steps are documented in Google’s Automated promotions help page.
Search Engine Land reports that an automatically created promotion appears in Assets after it begins receiving impressions. An empty report therefore does not establish that the feature is off. Check the setting itself.
If you cannot find the setting
Ask the person who manages your account to check the notice and available controls with you. Save the notice and a screenshot of the setting you find. Avoid changing several unrelated automation settings while trying to resolve this one question.
Should you keep it on or manage deals yourself?
Consider leaving the feature on when offers are simple, current, and easy to honor across the advertised locations. A retailer with one clearly dated sale and an assigned reviewer has a manageable starting point.
Consider turning it off while you fix confusing pages or review tightly controlled offers. For example, a clinic advertising a limited introductory package may want every eligibility condition checked before the offer appears in an ad.
Google’s help page says manual promotions can provide control over specific content and dates. If that matters to your business, ask your manager to compare manual promotion assets with automatic sourcing. Document the choice and who will monitor it.
What to check after October 12
After the reported start date, review the account setting again and inspect any promotions that have served. Compare the wording with the live page, then check whether the customer can complete the purchase or inquiry on those terms.
Look beyond clicks. For a store, ask whether the sale brought profitable orders. For a service business, ask whether the inquiries came from people who qualified for the offer. A discount can attract attention while still producing the wrong conversations.
Record the review date, any mismatch, and the action taken. Make offer review part of your wider PPC marketing routine, especially when a sale starts, changes, or ends.
Get your website offers and ads working together
You should not have to discover an account setting through a customer complaint. A useful review connects what your website promises, what your ads show, and what your business can deliver.
Motivated Digital Marketing’s Google Ads management services can help you review those connections and decide which controls make sense. If offers are generating inquiries that do not fit your business, our lead generation services address that broader question too.
Contact us to discuss an account and landing-page review before your next promotion goes live.
Sources and timing
Checked October 9, 2026. The October 12 date and enrollment details come from reporting about Google advertiser notices. Google’s help page supports the feature requirements and account controls; it does not establish a universal October 12 launch date.