A high-volume, multi-channel retail account — impressions have topped 40 million in a single year.
Client since May 2022Active accountSpecialty retail
25,773
Total clicks (24 months)
693,874
Total impressions
496
Total tracked conversions
~4 yrs
Working relationship
The trend
Monthly clicks (last 24 months)
The Challenge
This specialty retail account needed more than one narrow campaign to reach its audience — it needed reach across the board: search intent, visual discovery, and video, all working together.
The Approach
Built a genuinely multi-channel setup: Search, Performance Max, Smart, Demand Gen, and YouTube (Video) campaigns running side by side
Let Performance Max and Smart campaigns carry reach and volume goals while Search stayed focused on intent-driven clicks
Scaled budget as the account proved it could put the extra reach to work
The Results
Since the account began in 2022:
Impressions scaled from 118,044 in the account’s first year to a peak of over 40.3 million in a single year
Clicks grew from 3,295 to 38,029 in that same span — more than 11x
2,507 tracked conversions generated since the account began
Now running 5 campaign types at once: Search, Performance Max, Smart, Demand Gen, and Video
Want results like this for your business?
We manage Google Ads, SEO, landing pages, and lead tracking for local businesses.
Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.
