Case Study · Google Ads Management

Criminal Defense Firm

Intermittent activation, strong long-term growth whenever the account is switched on.

Client since Dec 2017 Paused (see note) Legal services (criminal defense)

4,549

Total clicks (6 months)

230,233

Total impressions

202

Total tracked conversions

~8 yrs

Working relationship

The trend

Monthly conversions (while active)

The Challenge

This account has run in bursts rather than continuously since December 2017 — active for a stretch, paused, then reactivated — and needed to perform strongly every time it came back on.

The Approach

Search paired with Performance Max and Smart campaigns to widen reach during active stretches
Campaigns re-optimized from scratch each time the account was reactivated
Budget concentrated into active windows rather than spread thin

The Results

Over 21,900 lifetime clicks and 1,654 tracked conversions since 2017
2024 was the strongest recent year: 347 tracked conversions
202 tracked conversions in its most recent six active months alone
Account is currently paused, with its most recent active window in December 2025

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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.