Case Study · Google Ads Management

Auto Repair Shop

A dormant account, reactivated — clicks up 773% and impressions up over 11x year over year.

Client since Mar 2017 Active account Automotive services

4,571

Total clicks (13 months)

242,710

Total impressions

Total tracked conversions

~9 yrs

Working relationship

The trend

Monthly conversions (last 24 months)

The Challenge

By 2019 this account had gone almost silent — just 87 clicks and a single tracked conversion for the entire year. It needed to be rebuilt, not just nudged back to life.

The Approach

Rebuilt the Search campaign structure and keyword targeting from the ground up
Added a Smart campaign to help recover reach efficiently while Search was rebuilt
Ongoing bid and budget management as activity returned

The Results

Comparing the most recent 12 months to the 12 months before that:

Clicks up 773% year over year (4,120 vs. 472)
Impressions up more than 11x year over year (222,995 vs. 20,156)
Conversions up 45% year over year (45 vs. 31)
The account had already logged 3,241 clicks and 45 conversions in the first eight months of 2026 alone

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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.