Case Study · Google Ads Management

Arc Flash Safety Training Company

Nine years of management, peaking at a record pace before going on pause in early 2026.

Client since Apr 2017 Paused (see note) Industrial safety / electrical compliance

21,957

Total clicks (17 months)

359,507

Total impressions

169

Total tracked conversions

~9 yrs

Working relationship

The trend

Monthly conversions (while active)

The Challenge

This industrial safety training company needed to build visibility for a specialized B2B compliance service almost from scratch, then keep scaling it as demand grew.

The Approach

Search-only campaign structure, managed continuously since April 2017
Bid and budget scaled up steadily as the account matured, especially from 2023 onward
Account paused in early 2026 as priorities shifted, with structure ready to reactivate

The Results

2025 was this account’s strongest year on record before it was paused:

Conversions grew from 18 in 2022 to 142.7 in 2025 — nearly 8x
Clicks grew from 3,945 in 2022 to 17,545 in 2025 — more than 4x
In its final 17 active months, the account generated nearly 22,000 clicks and 169 tracked conversions
Currently paused, with campaign structure and targeting preserved and ready to reactivate

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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.