Case Study · Google Ads Management

Arc Flash Safety Auditor

Eleven-plus years of continuous Google Ads management, now converting more efficiently than ever.

Client since Sep 2015+ Active account Industrial safety / electrical compliance

31,890

Total clicks (24 months)

542,142

Total impressions

357

Total tracked conversions

~11+ yrs

Working relationship

The trend

Monthly clicks (last 24 months)

The Challenge

This industrial safety auditing business needed durable, always-on visibility for a very technical, compliance-driven service — the kind of search traffic that doesn’t happen by accident, sustained over more than a decade.

The Approach

Long-running, Search-only campaign structure refined continuously since 2015
Active bid and budget management to keep performance efficient as competition shifted, including through a major one-off volume spike in 2019
Recent focus shifted from raw traffic to conversion efficiency

The Results

Comparing the most recent 12 months to the 12 months before that:

Conversion rate nearly tripled year over year (1.83% vs. 0.68%)
Conversions up 71% year over year (227 vs. 133), even as raw click volume normalized off a spike
Over 307,000 lifetime clicks and 1,307 tracked conversions since 2015
Eleven-plus years of continuous Search campaign management for a technical, compliance-driven service

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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.