Nine years of consistent lead generation, currently paused.
Client since Dec 2016Paused (see note)Legal services (criminal defense)
4,205
Total clicks (17 months)
70,376
Total impressions
283
Total tracked conversions
~9 yrs
Working relationship
The trend
Monthly conversions (while active)
The Challenge
This criminal defense practice needed dependable, consistent lead flow — not spikes and lulls — sustained across nearly a decade and a platform transition between two account IDs.
The Approach
Local Services Ads (Google Guaranteed) carrying the majority of lead volume, paired with Search
Continuity managed across two account IDs during a platform transition without losing momentum
Consistent, always-on management from December 2016 through early 2026
The Results
Over 44,000 lifetime clicks and 3,120 tracked conversions across nearly a decade
2021 was a standout year: 662 tracked conversions, the account’s best on record
283 tracked conversions in its final 17 active months alone
Account is currently paused, with last recorded activity in January 2026
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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.
