Case Study · Google Ads Management

Ann Arbor Real Estate Company

Over a decade of steady visibility management for a major regional real estate company.

Client since Sep 2015+ Active account Commercial real estate

3,248

Total clicks (24 months)

34,564

Total impressions

9.4%

Click-through rate

~11+ yrs

Working relationship

The trend

Monthly clicks (last 24 months)

The Challenge

A well-established commercial real estate company wanted consistent visibility on branded and property searches — not a heavy lead-generation apparatus, just reliable presence, efficiently run.

The Approach

Lean, Search-only campaign structure, kept efficient rather than expanded into Display or Performance Max
Ongoing bid management to protect a strong click-through rate
Consistent, uninterrupted presence maintained for more than a decade

The Results

9.4% click-through rate — well above typical search benchmarks
Clicks up 14% year over year, impressions up 40% year over year
Volume has stayed remarkably consistent: between roughly 1,000 and 2,200 clicks every year for eleven straight years
Conversion tracking has never been configured on this account — the figures above reflect clicks and impressions only

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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.