Case Study · Google Ads Management

Asphalt Paving Company

From a handful of leads a month to dozens — a seasonal account rebuilt for volume.

Client since Feb 2023 Active account Construction / paving

14,472

Total clicks (19 months)

152,725

Total impressions

935

Total tracked conversions

~3 yrs

Working relationship

The trend

Monthly conversions (last 24 months)

The Challenge

This seasonal paving business needed an account that could ramp hard heading into spring and summer, go quiet in the depths of winter, and still deliver consistent lead volume across the whole working season.

The Approach

Search campaigns paired with Local Services Ads (Google Guaranteed) to capture both search intent and the Google Guaranteed badge
Budget and bids adjusted seasonally — scaling up into spring and summer, pulling back in winter
Ongoing refinement as the account matured from a standing start in 2023

The Results

Comparing the most recent 12 months to the 12 months before that:

Clicks up 52% year over year (8,766 vs. 5,768)
Conversions up 50% year over year (561 vs. 375)
Impressions up 11% year over year
Over 17,100 lifetime clicks and 1,065 tracked conversions since February 2023

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Figures pulled directly from the Google Ads account and reflect actual account performance over the period shown. Client identity withheld for confidentiality; industry is shown in general terms.